Racial ideology in the NBA Essay example - 1652 Words

Racial Ideology and White Privilege in the NBA For almost three-quarters of the year, the players of the NBA prance around the court and show off their various hard earned skills. Every season, thousands upon thousands of fans, young and old, rich and poor, come to be entertained by the best in the game on a multi-million dollar stage. Contrary to popular belief, the National Basketball Association is no longer all about competition and winning the championship, it has evolved to a whole other animal. The NBA is annually a multi-billion dollar operation, and continues to grow every day. Not only do they are they making money off the fans attending games, but now is deeply involved in endorsing a vast array of products. Today, the NBA†¦show more content†¦However, this would affect white players just as much if not more than players of color. Often times white players will make their childhood and growing up seem harsher than it actually was in order to gain more supporters. This is because of the natural curiosity found in humans, who see someone that looks like them, and wonder what their life would have been like had they taken a turn somewhere down the road and devoted their time elsewhere. This can be tied into white-privilege in the sense that white individuals do not see or comprehend the extent of favorable circumstances to which they receive. However, Peggy McIntosh (1988) believes that, â€Å"whites are carefully taught not to recognize white privilege, as males are taught not to recognize male privilege.† You can also see the concept of male privilege in the NBA in the sense that there are zero women, even though there are women perfectly capable of competing in the NBA. Women are confined to playing in their own league, which is paid considerably less and has a fraction of the audience and fan base. The modern day National Basketball Association has gone leaps and bounds from what it was a few decades ago, but still has a long road a head of it before all of the racial ideologies tied up in their business has absolved. This will continue well into the future, no matter what anyone says, however, it will continue to improve as long as people continue to inform each other. For instance, during the 13 seasonsShow MoreRelatedIdeology Bias Toward Society s Dominant Groups Ideology1464 Words   |  6 PagesIdeology Bias In society, our knowledge is often based on experiences and influences we gain over time. This could range from the teachers who taught us how to count when we were in grade school to culture and the values our family or friends embedded into our brain. Knowledge is a powerful aspect of human beings that can shape how we know the world and how the world is changing. But understanding how we gain our knowledge is crucial before we can use it as such a tool. In the book, Is EveryoneRead MoreMemo on Race and Ethnicity in Sports620 Words   |  3 PagesTO: Mr. Recipient, Reader of Things FROM: Mr. Sender, Student of Things DATE: March 13, 2013 SUBJECT: Race and ethnicity in sports Racial ideology continues to have an influence on the sporting world, and on the sports and recreational options for Americans. In a diverse American society, we need to be conscious of the lingering effects of racial ideology and seek to eliminate any of these remaining effects. The effects are numerous. At the professional and collegiate levels, there are differencesRead MoreThe Racism Of Sports : A Commentary On Surveillance, Race Talk, And New Racism2629 Words   |  11 Pages 2 Introduction Racialization is the process in which etho-racial groups get marginalized on the racial hierarchy that is constructed by White supremacists (Henry Tator, 2010, pp. 319). Sports are social institutions that reinforce racial hierarchies in Canada (Henry Tator, 2010, pp. 243). Although it is commonly denied that there is any racism in Canada, racism in sports has manifested throughRead MoreRace as a Social Construct Essay891 Words   |  4 PagesRace as a Social Construct Omi and Winant’s discussion from â€Å"Racial Formations† are generally about race being a social construct and is also demonstrated in the viewing of Race - The power of an illusion. Omi and Winant have both agreed that race is socially constructed in society. Ultimately this means that race is seen differently in different societies and different cultures. Media, politics, school, economy and family helps alter society’s structure of race. In the viewing , also mediaRead MoreRacsim in Sports Essays1020 Words   |  5 Pageswhites because the whites seem to view them as inferior. Does racial discrimination also exists in sports? Yes. Racial discrimination has also impacted negatively on the ethics of sports and the code of conduct of athlete. Is of no surprise that racial discrimination has mainly welcomed itself into sports, has this has been an issue which have perplexed many of sports analysts the 21st century. But, what are likely the effects of racial di scrimination on sports? FirstlyRead MoreEssay On Kneeling And The National Anthem1401 Words   |  6 Pagesyear old Kaepernick, joins a league of other sportsmen, like the NBA players Chris Paul, Dwayne Wade, Carmelo Anthony and LeBron James and a few WNBA players in utilizing their stage and status to bring civil rights issues to light to address minorities in the U.S. In any case, refusal to bolster the American flag as a way to stand firm has brought staggering reaction before and likely will in this occasion. For instance, the NBA s Mahmoud Abdul-Rauf of the Denver Nuggets, who used to be ChrisRead MoreGender Discrimination And The Sport Industry786 Words   |  4 Pagesintrigued my interest in knowing why there is a skewed correlation between gender and leadership. In sports, â€Å" [†¦] simply being male permits all men to benefit from the marginalization of all women† (Anderson, p.128, 2010). Sadly, gender stereotypes and ideologies have restricted and withheld women within the professional sport domain from growing and moving up within the industry. However, due to women proclaiming their position and leadership within the sport industry, the number of women executives andRead MoreSport as Spectacle of Michael Jordan2320 Words   |  10 PagesCase Study I have devised a presentation in order to critically analyse sports as spectacle, my research question consists of how Michael Jordan’s elite NBA career elevated media speculation. By critiquing theorists such as Debore, Abercrombie amp; Longhurst and Tomlinson I can illustrate how spectacle is perceived in our mediated society. Media In an era of global technology, instant news, infomercials, electronic town meetings, and â€Å"Made for TV Documentaries,† the borderlines between newsRead MoreThe Movie The Star Spangled Banner 1991 Words   |  8 Pagesnational anthem, it inspired many athletes to join his silent actions. Not only did the protests spread throughout the NFL, but athletes from professional women’s soccer, college sports, and high school sports have also knelt during the national anthem. NBA athletes are also using their platform and status to raise awareness about issues affecting minorities in the U.S. There have been singers who have decided to kneel while singing â€Å"The Star-Spangled Banner,† because they want to fight against injusticesRead MoreRace And Ethnicity, Racial, Ethnic, And Race1148 Words   |  5 PagesA persons racial views stem from a cluster of many various opinions related to one’s culture, religion, gender, ethnic, and race. This mindset is built off of ones delusions because there is no such thing as a pure race. So by someone gathering a conclusion from any of these personal characteristics is just absurd. However, race and ethnicity are also ideologies. The shape ways of seeing and understanding the world around us. Race and ethnicity can deem you as one belonging to a group, or as an outsider

The Crucible Of Life Has Provided Me With An...

Reading The Crucible of Life has provided me with an epistemological system to begin my journey into serious theological contemplation. I have thoroughly enjoyed thinking about the interrelationship of reason, experience, and scripture. Foremost, the relationship of reason and experience has proved highly. Understanding the ways in which reason and experience relate to each other is a tricky concept indeed and it is one that I look to in order to discern the process of learning in general. It is this process that allows learning to occur. Also, this process must begin at some point. This point, as suggested by Wesley, begins with the authoritative information of scripture for trans-sensory understanding and it has been interesting for me†¦show more content†¦I do not buy into this distinction and I do believe that an authoritative canon adequately deals with the interaction problem. Any further questions about reality itself do not effect us and, therefore, are meaningless to us. Additionally, the realization of an overly pragmatic theology found in chapter nineteen proved interesting; especially in consideration of Wesley’s Experiential Theology. We mustn’t become overly skeptical in our beliefs if we wish to discover as many new ideas that we possibly can. In this case, the best option would be the option that does not rule out an option unless logical necessity urges otherwise. We must remain consistent in our analysis of the hermeneutical spiral if we wish to continue through it in an appropriate, reasonable way. This sort of idea holds true for any hermeneutical process, but it is especially significant in the method that Wesley offers because of its reliance on correct understanding for scriptural, and then experiential, interpretation. Improper interpretation can lead to drastically false beliefs if carried on for too long. Correspondingly, we must apply the most accurate and consistent experience in order to receive the results that more accurately point towards truth in Wesley’s system. So, if we wish to perform Wesley’s method in the most probable fashion to produce truth known to humankind, we must provide the hermeneutical process with theShow MoreRelatedRastafarian79520 Words   |  319 Pagescountries Copyright  © 2003 by Ennis Barrington Edmonds The moral rights of the authors have been asserted Database right Oxford University Press (maker) All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission in writing of Oxford University Press, or as expressly permitted by law, or under terms agreed with the appropriate reprographics rights organization. Enquiries concerning

Bowhead Whale Facts

The bowhead whale (Balaena mysticetus) got its name from its high, arched jaw that resembles a bow. They are a cold-water whale that lives in the Arctic. Bowheads are still hunted by native whalers in the Arctic through special permission for aboriginal subsistence whaling.   Identification The bowhead whale, also known as the Greenland right whale, is about 45-60 feet long and weighs 75-100 tons when full-grown. They have a stocky appearance and no dorsal fin. Bowheads are mostly blue-black in coloration, but have white on their jaw and belly, and a patch on their tail stock (peduncle) that gets whiter with age. Bowheads also have stiff hairs on their jaws. The flippers of a bowhead whale are broad, paddle-shaped and about six feet long. Their tail can be 25 feet across from tip to tip. The bowheads blubber layer is over 1 1/2 feet thick, which provides insulation against the cold waters of the Arctic. Bowheads can be individually identified using scars on their bodies that they get from ice. These whales are capable of breaking through several inches of ice to get to the water surface. An Interesting Discovery In 2013, a study  described a new organ  in bowhead whales. Amazingly, the organ is 12 feet long and wasnt yet described by scientists.   The organ is located on the roof of a bowhead whales mouth and is made of a sponge-like tissue. It was discovered by scientists during the processing of a bowhead whale by natives. They think that it is used to regulate heat, and possibly for detecting prey and regulating baleen growth. Read more here. Classification Kingdom: Animalia Phylum: Chordata Subphylum: Vertebrata Class: Mammalia Order: Cetartiodactyla Infraorder:  Cetacea Superfamily: Mysticeti Family: Balaenidae Genus: Balaena Species: mysticetus Habitat Distribution The bowhead is a cold-water species, living in the Arctic Ocean and surrounding waters. Click here for a range map. The largest and most well-studied population is found off Alaska and Russia in the Bering, Chukchi and Beaufort Seas.   There are  additional populations between Canada and Greenland, north of Europe, in the Hudson Bay and Okhotsk Sea. Feeding Bowhead whales are a baleen whale, meaning they filter their food. Bowheads have about 600 baleen plates that are up to 14 feet long, illustrating the immense size of the whales head.  Their prey includes planktonic crustaceans such as copepods, plus small invertebrates and fish from the seawater. Reproduction The bowheads breeding season is in late spring/early summer. Once mating occurs, the gestation period is 13-14 months long, after which a single calf is born. At birth, calves are 11-18 feet long weigh about 2,000 pounds. The calf nurses for 9-12 months and isnt sexually mature until it is 20 years old. The bowhead is considered one of the worlds longest-living animals, with evidence showing some bowheads may live to over 200 years. Conservation Status and Human Uses The bowhead whale is listed as species of least concern on the IUCN Red List, as the population is increasing. However, the population, currently estimated at 7,000-10,000 animals, is far lower than the estimated 35,000-50,000 whales that existed before they were decimated by commercial whaling. Whaling of bowheads started in the 1500s, and only about 3,000 bowheads existed by the 1920s. Due to this depletion, the species is still listed as endangered by the U.S. Bowheads are still hunted by native Arctic whalers, who use the meat, baleen, bones and organs for food, art, household goods, and construction. Fifty-three whales were taken in 2014. The International Whaling Commission issues subsistence whaling quotas to the U.S. and Russia to hunt bowheads. References and Further Information: American Cetacean Society. Bowhead Whale Fact Sheet. Accessed June 25, 2010.International Whaling Commission. Aboriginal Subsistence Whaling Catches Since 1985. Accessed March 23, 2016.NOAA Fisheries: National Marine Mammal Laboratory. Bowhead Whales, Accessed March 23, 2016.NOAA. Bowhead Whale (Balaena mysticetus). (Online) NOAA Fisheries: Office of Protected Resources. Accessed June 25, 2010.Reilly, S.B., Bannister, J.L., Best, P.B., Brown, M., Brownell Jr., R.L., Butterworth, D.S., Clapham, P.J., Cooke, J., Donovan, G.P., Urbà ¡n, J. Zerbini, A.N. 2008. Balaena mysticetus. (Online) IUCN 2010. IUCN Red List of Threatened Species. Version 2010.1. . Accessed on 25 June 2010.Rozell, Ned. 2001. Bowhead Whales May Be the Worlds Oldest Mammals. Alaska Science Forum, February 15, 2001. Accessed June 25, 2010.

A Study On Adolescent Population - 1681 Words

Abstract This paper will examine the adolescent population. It will recognizes and define strengths in this population. Amongst these strengths this paper will explore building adolescents up based upon such strengths. Furthermore, this paper explores the strength perspective and how it can be applied to adolescents when they are faced with oppression and feeling vulnerable. Exploring why this perspective is useful and examples of those reasons. Introduction Adolescence, one bold word that might leave you wondering what is it exactly? Questions come to mind, how long does it last? Why are adolescents out of control? The definition adolescence is loosely defined. In some countries this time in someone’s life may be shorter or longer, depending on ones culture. According to Laser, J., Nicotera, N. (2011), adolescence is including young people whose ages range from about 13 years old to about 20 years old. Using theoretical strengths perspective helps find the light to what seems to be the light at the end of the tunnel. Population of Interest Narrative The first major I sought when entering college was elementary education, I was set on never teaching adolescents. Even after changing my major to social work, I was still stuck on never working with adolescents. I had preconceived beliefs about teens; they were brats, mouthy, and dramatic. During my BSW practicum I worked alongside the school social worker. At this location, the age range of the students was betweenShow MoreRelatedThe Perceptions Of Professionals On The Traumatic Event That Triggered ( Ptsd )998 Words   |  4 PagesThe study was conducted to determine from the perceptions of professionals on whether life experiences or becoming homeless was the traumatic event that triggered (PTSD) posttraumatic stress disorder amid the homeless adolescent population of Raleigh, Durham, and Chapel Hill, North Carolina. Participants included 12 professionals with experience of working with homeless adolescents ages 13-18. A questionnaire was utilized for 14 participants to gather t he information for the study, which had an 85Read MoreTeenage Pregnancy Among Urban Adolescent Women1115 Words   |  5 PagesAccording to the study, â€Å"Multi-level Factors Associated with Pregnancy among Urban Adolescent Women Seeking Psychological Services† teen pregnancy is still an ongoing issue that affects minority women. A great deal of research and literature pertaining to teenage pregnancy has been completed, however not much research focus on teen pregnancy amongst those females with mental illness (Lang et al., 2013). Due to the scarcity of research and literature, an investigation of risk factors associated withRead MoreThe Knowledge Level Of Adolescent Girls About Reproductive Health Issues1597 Words   |  7 Pages1.2 RESEARCH QUESTIONS The guiding research questions for this study include the following:†¢What is the knowledge level of adolescent girls about reproductive health issues generally?†¢ What is their level of awareness concerning the existence of family planning services?†¢ Is there a link between the knowledge level of adolescent girls about reproductive health issues and the incidence of unsafe induced abortion?†¢ Is there a connection between their level of awareness about family planning servicesRead MorePregnancy And Its Effects On Children1444 Words   |  6 Pagesabortion annually (Negedu, 2011). pregnancies are either mistimed or unwanted among adolescents. Studies in the past have Indicated that, lack of adequate sexual and reproductive health knowledge may possibly represent a key factor preventing the complete elimination of unwanted pregnancies, and unsafe induced abortion among adolescent girls in Nigeria. According to Ipas(2005) unplanned pregnancies are the result of various factors, including lack of knowledge about menstruation and pregnancy,Read MoreEarly Pregnancy Among Adolescent Females With Serious Emotional Disturbances1317 Words   |  6 PagesPregnancy among Adolescent Females with Serious Emotional Disturbances: Risk Factors and Outcomes† suggest that teenage pregnancy has many disadvantages that affect the child, mother, and society as a whole. Adolescents wh o have children early are less likely to provide adequately for their children, more likely to drop out of school, and receive assistance from the government (Yampolsya, Brown, Greenban, 2002). Yampolsya et al., (2002) hypothesized that risk factors are greater for adolescents with seriousRead MoreThe Social Issue Regarding Teen Pregnancy756 Words   |  4 Pageseffect on the mother and most importantly the child. An initial study was conducted on two teenage mothers prior to having their child. The researcher wanted to further investigate the same population for a better understanding of teenage motherhood. The purpose of case study was to examine the perceptions of two adolescent mothers. The investigator wanted to survey the participants in hopes of understanding their views of adolescent pregnancy before giving birth and after giving birth. Method: TheRead MoreEffects Of Parental Divorce On Adolescents1273 Words   |  6 Pages Adolescent Adjustment and Well-being: Effects of Parental Divorce and Distress The purpose of this study is to try and explore the long term effects on psychological adjustments experienced by adolescents as a result of parental divorce and the extent they are accounted for by parental psychological distress. The key objectives of this study include 1) the school problems associated with parental divorce on adolescents. 2) Symptoms, which will most probably be evident in suchRead MoreReproductive Health Knowledge And Unsafe Induced Abortion Among Female Adolescent1571 Words   |  7 PagesREPRODUCTIVE HEALTH KNOWLEDGE AND UNSAFE INDUCED ABORTION AMONG FEMALE ADOLESCENT {13-19} IN SOME COMMUNITIES IN OSHODI-LAGOS BY Eboh theresa TABLE OF CONTENT ABSTRACT CHAPTER ONE: BACKGROUND TO THE STUDY 1.0 Introduction 1.1 Statement of the problem 1.2 Research Question 1.3 General aim of study 1.4 Objective of study 1.5 Justification of study 1.6 Study of study 1.7 Scope and limitation of study 1.8 Definition of terms CHAPTER TWO :LITERATURE REVIEW AND THEORITICAL FRAMEWORKRead MoreInfluence Of Peer Culture On The Social Interaction Of High Schools Students892 Words   |  4 PagesSocial Interaction of high schools students in Japan Abstract In our world today there is a growing need to understand the influence peer culture has on the adolescent population due to the increase in rates of suicides, alcohol abuse, drug use, truancy and premarital pregnancy and bullying which are attributed to a separate youth culture. This study seeks to investigate into how peer culture influences the social interaction of high school students in our society. The Japanese word â€Å"ijime† or in EnglishRead MoreSocio Demographic Profile And Nutritional Status Of Hearing Impaired1594 Words   |  7 PagesBranch of study : SOCIAL SCIENCE Title : SOCIO-DEMOGRAPHIC PROFILE AND NUTRITIONAL STATUS OF HEARING IMPAIRED (DEAF) ADOLESCENTS Abstract Health status of a population is a significant indicator of human development. Like mortality, disability being a potential measure of health status of population has not received much attention in research particularly in the developing countries. Hearing impairment refers to both complete and partial loss of the ability to hear and research

Say No to Crazy Fan Free Essays

Argumentative Writing Say No to Crazy Fan Do you have a friend or roommate who is crazy about a pop icon? I have. She would never like to miss any launching ceremony of new album even if she has to skip all day’s classes. She spent most of her allowance buying all products about the pop icon even if she has no money for a decent meal. We will write a custom essay sample on Say No to Crazy Fan or any similar topic only for you Order Now She can’t concentrate on homework because some people are criticizing her idol on the Internet and she must defend his image for him. This is a typical example of celebrity worship syndrome. It is likely that you may just like my friend suffer from this syndrome which does no good to personal growth. As the result of this syndrome, you may get physically and psychologically hurt and your moral standards may become vague. So what you need to do is getting rid of this syndrome and saying no to crazy fan. To begin with, being a crazy fan of pop music icons can ruin your health. As you are a crazy fan that means you have to follow your idol everywhere; you have to spend every cent of your allowance proving you are a devoted supporter and you have to collect every piece of news of your idol. Your life quality becomes lower, no healthy meals, not enough sleep and no leisure time. What’s worse, some crazy fans want to resemble their idols in appearance so they turn to plastic surgery. For example, a Superman fan, Herbert Chavez, a 35-year-old Filipino man who had had cosmetic surgery to make him look like Superman. A psychiatrist told Bandila News that Mr. Chavez could be suffering from body dysmorphic disorder, meaning that he is obsessed with making cosmetic changes to his body(Daily Mail,2011). It is obvious that the obsession to superman has totally destroyed the man, because plastic surgery absolutely makes irrecoverable and damaging changes to his body. This case may be a little extreme; however, it reminds you that sometimes being a crazy fan, you have to sacrifice your health or face with physical damages. Another reason is if you are too obsessed over a pop icon, you will tend to be psychologically abnormal. It seems like the only thing you care about is your idol. Your family and career is far more insignificant than your favorite icon. You become irrational and cold-blooded, even losing your mind. You must still remember Yang Li-juan, who had idolized Andy Lau for 13 years. She quit school. The only thing she cared about in life was to meet her idol. The newspaper Guangzhou Daily said Yang lijuan is the victim of popular star worship. Li Zixun, a well-known Chinese psychologist, told Chongqing Times that she must be paranoiac to take these extreme actions. Not everyone would be the same as Yang, but it is probable you put yourself at the risk of some unhealthy psychologies when you choose to be a crazy fan. Lastly, the crazy love for an icon may lead you to vague moral standards. Not all pop icons can set a good example for the public. Some of them do something immoral or against the law. For instance, in 2007, Lindsay Lohan, American actress, was arrested in Los Angeles for suspected of driving under the influence of alcohol or drugs after a crash on Sunset Boulevard(Guardian,2007). In 2011, she pleaded not guilty to stealing a $2,500 necklace from a Los Angeles jewelery store(New York Times, 2011). It is quite possible your idol’s misbehaviors may mislead you to do something immoral; meanwhile you won’t take it seriously because those pop icons can always get away with it. However, rules change when it applies to you: you may get severe punishment and regret what you did for the rest of your life. So being a crazy fan and following your idol blindly, you may lose your precious morality and virtues. In a word, it is evident you have to sacrifice a great deal in order to become a crazy fan. It is worthless to take the risk of physical and psychological damage and losing morality. Being a crazy fan is harmful for personal growth. So please say no to crazy fan! [702] References Ewen MacAskill(2007, May 28) Actor Lohan arrested after car accident Retrieved October 26, 2012, from http://www. guardian. co. uk/world/2007/may/28/film. usa? INTCMP=SRCH Damien Gayle (2011, October 8) Obsessed Superman fan has cosmetic surgery to look like his hero Retrieved October 26, 2012, from http://www. dailymail. co. uk/news/article-2046303/Superman-fan-cosmetic-surgery-Herbert-Chavez-ops-look-like-hero. html China. org. cn by Zhang Rui (2007, March 30) Celebrity Worship Turns Tragic Retrieved October 26, 2012, from http://www. china. org. cn/english/entertainment/205460. htm How to cite Say No to Crazy Fan, Essay examples

Virtualization and Cloud Computing Samples †MyAssignmenthelp.com

Question: Discuss about the Virtualization and Cloud Computing. Answer: Introduction This report discusses about the term cloud computing and its six enabling technologies and the three technological innovation which is used to construct the cloud computing solution. It further discusses about Platform as a service and some of its providers. This report further discusses about the kinds of services provided by the clouds and its description. It further discusses about t kinds of hardware and software computing problems can be solved using each of the cloud delivery models and its description. The report finally discusses about the term Multitenancy and how does cloud computing provide them. It also enlists the four important charactestics of cloud computing and also provide four reasons why cloud computing application is better than a non-cloud application in solving an equivalent problem. Discussion Cloud computing is the technology in which the data and programme are stored in cloud allowing to access the data anytime and from anyplace (1). The computer hard drive has limited space and store few gigabyte of data which can be only accessed through computer but using cloud computing we can store infinite amount of data. According to the research of Nasuni till 2017 1,073,741,824 Gigabytes ofdata is stored in cloud. The six enabling technologies of cloud computing is: Service Oriented architecture and web services Autonomic computing Utility and grid computing Hardware virtualization and multi core chips Virtualization platforms like Xen, KVM, VMware, Virtual Box, Hyper-V Virtualization technologies and components Service oriented architecture: With introduction of cloud computing there has been paradigm shift towards services oriented architecture from application oriented architecture. Web service is the service offered to a electronic device through another electronic device and sharing the data and information through world wide web (2). Service oriented architecture is defined as the collection of web services to communicate with each other which involve exchange of data or exchange of services between to perform some activity. Autonomic Computing Autonomic computing are the computer models which are patterned on the human nervous system. Just like the nervous system of a human works without the conscious input of the individual the autonomic computing system will control the various functions without the input from the user (3). The goal to develop a autonomic computing is to cut down the time taken by users to solve system difficulties and also automatically update the system software whenever needed in order to save time. Utility and grid computing Utility computing is the process in which the computing service is provided to the customer on demand on rental or metered basis (4). The basic principle behind utility computing is that the customer can access to the unlimited computing solutions through internet or a VPN and the provider manages all back-end infrastructure and computing resources management. Just like a grid which are interconnected to form a structure, in grid computing various computer are connected through a parallel nodes to form a network where each computer work on a same task to reach a common objective functioning as a supercomputer (5). Grid computing is formed to solve the bigger task where each task is divided among members. Hardware virtualization and multi core chips Virtualization is the technology in which the data, software programme is stored in the cloud instead of real hardware to create a virtual version of operating system, network, CPU, server, storage devices (6). Through virtualization of data it can be accessed from any place reducing the effort of user to carry the hardware to everywhere. Virtualization and cloud computing seems to have mutual function but there is a significant difference between both the technologies, virtualization is a technology which stores the data online whereas cloud computing provides the service after the data is stored online through virtualization (7). Virtual platforms like Xen, KVM, and virtual box With introduction of virtualization various softwares like Xen, KVM, virtual box and Hyper V are using the technology which is utilized for running hypervisor which is software or hardware which run virtual machines. The three technological innovation of cloud computing is: Linking systems of records with next-generation systems of engagement Using clouds technology to bring innovation in business Automating services in a hybrid cloud environment Linking systems of records with next-generation systems of engagement: Companies are storing their database such as HR, finance, logistics into the cloud storage which provide them infinite space to store their data which can be accessed from anywhere. Storing the data into the cloud allows them to integrate the companies data to social platform like email, Face book, twitter which will connect to the employees, customers in better way (8). Using clouds technology to bring innovation in business Platform as a Service which is simply referred to as PaaS, is one of the category of cloud computing which provides a platform and environment to enable the developers to build various applications and services over the internet (9). The PaaS services are provided in the cloud which can be used by the user through their web browser. The top ten PaaS provider companies are: Amazon Web Services Sales Force Long jump Windows Azure IBM smart cloud Open shift Cloud foundry Google Cloud bees Engine Yard One of the leading provider of cloud services Amazon Web Services have developed various product in different field some of fields and their products are: Mobile Services: AWS Mobile Hub: Its main function is to build test and monitor the mobile apps Amazon API Gateway: Its main function is to build ,deploy and mange API(application program mming Interface: a programming interface through which the software can exchanging their data). AWS Mobile SDK: Its main function is to develop mobile software development kit. Storage: Amazon S3: Its main function is to analyze ,collect and store data at massive scale irrespective of the format. Amazon EBS: its main function is to block storage of EC2(Elastic compute cloud which allow business to run their application programme in AWS) Amazon Elastic file management: its main function is to manage the file storage of EC2. Game Development: Amazon Game Lift: its main function is to host the cost effective, fast game servers. Amazon Lumberyard: its function is to provide a cross platform for 3D games. Before cloud computing the company faced the big challenge of storing their huge data base into hardware which has limited space (10). Therefore they use cloud computing technology as it has enough space to store all its data moreover if the data is stored in cloud there is no need of carrying the hardware everywhere as it can be used from anywhere and anytime. Earlier, companies has to buy, build, and maintain the software despite having huge costs. SaaS(software as a service ) which is the product of cloud computing given companies an different solution .Using SaaS companies just have to subscribe to services built on cloud with the help of the Internet. The SaaS is beneficial in many ways: SaaS is available on every computer and can be used anytime and anywhere SaaS applications are very cost effective thus can be used by every companies In SaaS all the software is in upgraded version thus reducing the pain of company to keep their software updated. Multitenancy is defined in which a single instance of software programme is used by multiple persons where each are called tenants (11). A multitenant architecture is the type of application which is typical with SaaS implementations which is product of cloud computing. Four important characteristics of cloud computing are: It is an on-demand self service in which customer can evaluate and store the data without any person interaction It contain the broad network access withreachability and platform options It provide a multi tenant environment It must be a measured service, metered byperformance with a pay-as-you-go pricingmodel. Four reasons that cloud computing is better than non-cloud application: Backup: using non cloud application backing up the data is always complex and time consuming but using cloud application the cloud automatically dispatches the data to the location with the assurance that neither security, availability nor capacity are issues. Recovery of the data: In non cloud application if the hard drive of the computer is destroyed there is no way the data can be recovered but if the data is stored in cloud the person data is not destroyed and can be easily recovered (12). File storage: the hard drive space of the computer is always limited thus company faces huge difficulty in storing the data but the cloud has infinite space which can store any amount of data Data Accessibility: if the data is stored in the cloud then it can be accessed from anywhere and anytime thus reducing the pain of carrying the hard drive to everywhere. References Dinh HT, Lee C, Niyato D, Wang P. A survey of mobile cloud computing: architecture, applications, and approaches. Wireless communications and mo Fernando N, Loke SW, Rahayu W. Mobile cloud computing: A survey. Future generation computer systems. 2013 Jan 31;29(1):84-106.bile computing. 2013 Dec 25;13(18):1587-611. Dinh HT, Lee C, Niyato D, Wang P. A survey of mobile cloud computing: architecture, applications, and approaches. Wireless communications and mobile computing. 2013 Dec 25;13(18):1587-611. Jadeja Y, Modi K. Cloud computing-concepts, architecture and challenges. InComputing, Electronics and Electrical Technologies (ICCEET), 2012 International Conference on 2012 Mar 21 (pp. 877-880). IEEE. Wang C, Wang Q, Ren K, Cao N, Lou W. Toward secure and dependable storage services in cloud computing. IEEE transactions on Services Computing. 2012 Apr;5(2):220-32. Kliazovich D, Bouvry P, Khan SU. GreenCloud: a packet-level simulator of energy-aware cloud computing data centers. The Journal of Supercomputing. 2012 Dec 1;62(3):1263-83. Li M, Yu S, Zheng Y, Ren K, Lou W. Scalable and secure sharing of personal health records in cloud computing using attribute-based encryption. IEEE transactions on parallel and distributed systems. 2013 Jan;24(1):131-43. Xiao Z, Song W, Chen Q. Dynamic resource allocation using virtual machines for cloud computing environment. IEEE transactions on parallel and distributed systems. 2013 Jun;24(6):1107-17. Lee YC, Zomaya AY. Energy efficient utilization of resources in cloud computing systems. The Journal of Supercomputing. 2012 May 1;60(2):268-80. Garg SK, Versteeg S, Buyya R. A framework for ranking of cloud computing services. Future Generation Computer Systems. 2013 Jun 30;29(4):1012-23. Bonomi F, Milito R, Zhu J, Addepalli S. Fog computing and its role in the internet of things. InProceedings of the first edition of the MCC workshop on Mobile cloud computing 2012 Aug 17 (pp. 13-16). ACM. Bonomi F, Milito R, Zhu J, Addepalli S. Fog computing and its role in the internet of things. InProceedings of the first edition of the MCC workshop on Mobile cloud computing 2012 Aug 17 (pp. 13-16). ACM. Wan Z, Liu JE, Deng RH. HASBE: a hierarchical attribute-based solution for flexible and scalable access control in cloud computing. IEEE transactions on information forensics and security. 2012 Apr;7(2):743-54.

Marketing on Consumer Loyalty-Free-Samples for Students-Myassignmnt

Question: Discuss about the Impact of relationship marketing on consumer loyalty. Answer: Impact of relationship marketing on consumer loyalty It is seen that with more dominance of LPG (Liberalization, Privatization, and Globalization), marketing has more competition than before. The witness is made on the basis of customer-driven marketing, as it is seen that to retain customers many offers are given so that demand can be enhanced effectively. In this paper, the discussion will be made on relationship marketing by taking into consideration the Indian automobile industry. To grow in the market situation it is seen that the sustainable growth in the market helps to attract more customers but also need customer loyalty. The challenge in the recent scenario is not to achieve first position but to ensure the loyalty of the customers. In this article, the research methodology is taken into consideration in which the study undertakes an exploratory research and casual research. The organizations that are successful has common thing and that is the loyalty of the clients. The companies offer trust and commitment to the consumers so that good position can be achieved in the market. Long-term consumers also offer free advertising by being positive about the company for years (Alrubaiee and Al-Nazer, 2010). The automobile industry is one of the key players of the Indian Economy as it plays an important role to develop transportation sector to develop quicker by making an important role of employment chances. The automobile industry develops relations with the vendors so that the quality can be maintained and also the cost of inventory can be reduced (Gaurav, 2016). To understand customers, the automobile organization takes into consideration relationship marketing strategy so that proper information can be evaluated of the products and services in the automobile industry. The proper relationship marketing can be maintained by considering the customer loyalty (Fallon, 2012). Relationship Marketing is the customer base of the company stability which is the major component of the business asset. It is evaluated that transaction marketing has moved from relationship marketing. Relationship marketing does not take into consideration interactions, relationships, and networks. Transaction marketing approach is based on the idea of interchange and on the other hand if relationship marketing is seen it is related to identify and establish the relations with the customers and other stakeholders so that overall activities of the organization can be achieved. Relationship marketing assists the organization to evaluate the consumers. It assists the company to enhance the market share and profitability so that the cost can be minimized. It is seen that the cost to attract the customers is more than six times so loyal customers can be served (Kiyani, Niazi, Rizvi, and Khan, 2012). Marketers are taking into consideration relationship marketing so that the loyal customers can be retained. The loyalty of the customers is central as it will last long to create effective relationship marketing strategies to improve the benefits of the customers. Customer loyalty helps to enhance the experience so that the sales can be enhanced. The customers who are loyal are given a premium price so that the profits of the organization can be improved. The service organization tries to retain customers so that the orders can be repeated. Customer loyalty is the strength that creates a proper relation between the attitudes of the individual. According to Wong and Sohal, the loyalty of the customer is when the purchase is done again and again by the customer and positive attitude is there towards the company. Explanatory research helps to gain proper research area so that customer loyalty can be maintained. Casual design helps to evaluate the impact of relationship marketing on the loyalty of the clients. The research is conducted to collect proper information data. The primary data is collected from the respondents and there are many other articles from information are taken (Rai and Srivastava, 2013). Scale development is the study that is relied on the questionnaire. So, the measurement that is done is that in relation with the transactional marketing, relationship marketing focuses on increasing profitability of the company by giving service to the customers and maintaining a good relationship. Relationship marketing is known as an exit from the traditional transactions behavior so that the customers as partners can be developed (Baglin, 2014). The customer loyalty measurement scale is related to Customer loyalty that is measured through systematic sampling that was described as repeat purchasing frequency and also it identifies the questionnaire. The scale of reliability can be estimated by the overall average of coefficient results. In the research study, the scale of measurement is considered and also suggestions are given by considering the experts. The sampling method that is considered is probability sampling. The method is employed to search the sample of the present study. The first unit sample is considered so that pre-determined pattern can be accessed. To develop sample frame the two-wheelers owners and four-wheelers owners based on Hyderabad. The two-wheeler owner purchased their vehicle at the time of FY 2011 2012. The details in the sample frame are that there is total 3250 vehicle and the number of two-wheeler owner was 2000 and number of four wheeler owner is 1250. It is decided to collect the information o f 650 respondents. The survey was taken place in Hyderabad so that people can be attracted. The sample Size in the range of 20 to 5000 is recommended for conducting quantitative studies. The outcome that is seen is that 100= Poor, 200= Fair, 300= Good, and 500= very good. Data collection is done through a questionnaire. It is seen that the responses are taken from the respondents. The respondents given advised to give the response to many statements. In the first step of data analysis, explanatory factor analysis is conducted to consider correlation coefficient matrix to identify relationship marketing. In the second step, there are multiple regressions that were employed to connect between the relation of marketing and consumer loyalty. In the explanatory analysis, the perfect factor of relationship marketing is identified with the help of software package. There are 4 factors with the name of customer centricity, commitment, trust and communication and reliability is taken out by conducting exploratory factor analysis (Emerson, 2017). By conducting factor analysis it is seen that customer centricity is the essential factor of relationship marketing. 10 out 31 items are related to the aspect of customer centricity dimension of relationship marketing. Customer centricity deals with the greater importance to create good relationship marketing (Gaurav Shainesh, 2017). Customer centricity is not considered as aspirational but it is essential and it advocates designing and delivering the products and services. Commitment is also the factor that has the connection with communication and it shows the fulfillment of the requirements of the customers. Trust is also the dimension of reliability that deals with the customer. Trust is related to the factor of the willingness of the party based on the level of expectations that will help to control the other party (Bedarkar, Pandita, Agarwal Saini, 2016). Communication is also the factor that is important to create relationship effectively and it is extracted from an exploratory analysis. It is seen that 5 out of 31 items that are related to relationship marketing consider this factor so that timely and trustworthy information can be maintained with the customers. Multiple Regression analysis is a technique that is used to evaluate the relationship between the dependent variable. This technique is essential to quantify the overall impact on various influences. In this study, it is seen that it is employed so that proper evaluation can be made to analyze the impact of relationship marketing on customer loyalty. This study gives focus on the loyalty of the customers so that independent variable and factor score can be created. So, by analyzing the article it is concluded that the objective of the study is related to two-fold like to search the relationship marketing and also to evaluate the relationship marketing so that customer loyalty can be considered. With the Exploratory factor analysis, there are factors like customer centricity, commitment, trust and communication that are included. It is also seen that the automobile industry elucidates customer centricity to deal with the customers and also to retain the customers. The management of automobile industry focuses on designing strategies so that customer loyalty can be created and also close relationship that can be made. References Alrubaiee, L., Al-Nazer, N. (2010). Investigate the impact of relationship marketing orientation on customer loyalty: The customer's perspective.International Journal of Marketing Studies,2(1), 155. Baglin, J. (2014). Improving your exploratory factor analysis for ordinal data: A demonstration using FACTOR.Practical Assessment, Research Evaluation,19(5),1- 11. Bedarkar, M., Pandita, D., Agarwal, R., Saini, R. (2016). Examining the impact of organizational culture on customer centricity in organizations: An analysis.Prabandhan: Indian Journal of Management,9(2), 19-28. Emerson, R. W. (2017). Exploratory Factor Analysis.Journal of Visual Impairment Blindness (Online),111(3), 301. Fallon, M (2012). Like to Loyalty: A study on whether or not social media promotions lead to a lifetime of consumer brand loyalty.UW-L Journal of Undergraduate Research, 1-10. Gaurav, K. (2016). Impact of relationship marketing on customer loyalty: Evidence from Indian automobile industry.Purushartha: A Journal of Management Ethics and Spirituality,9(1). Gaurav, R., Shainesh, G. (2017). The Changing Face of Customer Centricity. InThe Palgrave Handbook of Managing Continuous Business Transformation, 175-187). Palgrave Macmillan, London. Kiyani, T. M., Niazi, M. R., NIAZI, R. (2012). The relationship between brand trust, customer satisfaction and customer loyalty (evidence from automobile sector of Pakistan), 2(1), 155-174. Rai, A., and Srivastava, M. (2013). The antecedents of customer loyalty: an empirical investigati on in life insurance context. Journal of Competitiveness, 5(2), 139-163 Sparrow, P., Hird, M., Cooper, C. L. (2015). Customer Centricity and People Management. InDo We Need HR?, 54-85. Palgrave Macmillan, London. XV, 1-10.